No one talks about adwords, its like the most guarded secret in the world of affiliate marketing aside facebook of course. The key to getting your big discount is by having a higher Quality Score, which means doing stuff to ensure higher Click Through Rates (CTR) on your ads, such as writing great ads, using negative keywords, being picky in choosing your keywords, leveraging ad extensions and so on.
A perfect example of this would be if a user was seeking out toys in Sydney for Children and they searched for ads relating to Children’s Toys Sydney” by creating an ad without the keyword TOYS” you can see that it wouldn’t benefit your business as no one is going to click on the ad. Be relevant and clear on what you are offering when writing your ad text.
Say you’re a small car dealership bidding on a keyword like, used car information.” Although the phrase is relevant, it may actually target people who’re still in the research or information” stage, while a customer searching for used Hondas for sale,” is closer to a buying stage than just searching for information.
But because Google can choose between several keywords in your account, you may run into undesirable situations like this one: You change the bid for a keyword only to find several days later that there was a duplicate keyword somewhere and Google started to use that one when you lowered the bid.
But with this strategy you already know ahead of time that you have the best chance of getting your AdWords campaign to ROI (unlike adding all the keywords you want your business to show for into 1 campaign, and sending all the traffic to your homepage hoping that people convert).
For brands that want to increase awareness on some of the more expensive and high traffic terms, but don’t want to advertise to an entire marketplace, this feature narrows down the targeting to only show ads to those that have similar traits, demographics, and physiographic to actual customers.
The worldâe(tm)s top AdWords gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad. You will learn how to use every tool provided by Google and a few more not provided by them to research and create your ads and then why things like split testing and demographic research are fundamentals every business owner must do to succeed.